RSS Reporter for SQL Server provides for generating three types of rss feeds:
For each type of feed that RSS Reporter for SQL Server can generate it provides a set of parameters that allow you to determine what information will the feed contain and, to a degree, how the feed will be formatted. For example you can select to include jobs based on status of the job on the last execution and/or based on the name of the job, or organize the output of an ad-hoc query in one or more columns, etc.
How a feed appears and what you can do with it depends on the RSS reader/aggregator that you use. IE7 has built in support for RSS feeds and all the images as well as the descriptions in this section of the help refer to IE7.